Composition based on a given excerpt about the fluid nature of letters and the connotations derived from their different combinations. Circles are used to create the "AH" and "HA" on the left side of the poster, further signifying the fluid nature of letters and how they contain the same fundamental properties (like molecules) but their meanings can change with a slight shift in combination. The green accents are meant to focus in on these foundations, which are related to substances on a molecular level. The "HA" in the middle of the poster is the brightest to accentuate the idea of it sounding like an "explosive burst." The stylistic focus in this project was on contrast via darkness and negative space, and minimalism.
Concept Development

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